Mini: Busy Not Productive
Are you being busy rather than productive? This week, after going down the techie rabbit hole of DNS, DMARC, DKIM, SPF, PTR records and more, I realise that all of this was a distraction from actually doing the work that would add more value to the goals I have for my own coaching practice! Have a listen and let me know what resonates with you….
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Hi there and welcome to this week’s edition of The Curious Coach Podcast. I’m not quite sure how to frame this week’s reflective topic yet, as it feels like a blend of a number of different things. Essentially, it’s about being busy but not necessarily productive. Or not really moving forward towards a desired outcome or goal. And somewhere in there, there’s something about how we put conditions on taking action that are actually a way to hold ourselves back.
For example, as I continue to build and develop my own coaching practice, an inevitable part of it of this journey, is marketing. And logically, I get it. Starting with finding your why, identifying your niche, figuring out the value you bring and all of that stuff. And yet, I also find myself more focused sometimes on the ‘how’ or the more practical stuff.
For example, I went down the rabbit hole of figuring out how to use a self-hosted CRM so that I don’t have to share data with third parties unless I absolutely have to. This is something that I feel very strongly about, so I was able justify the time and investment on those grounds. Of course, then I needed a way to send emails, in a scalable and affordable way, which involved figuring out how to use something like Amazon SES. And then, I learned that some of my emails were ending up in people’s junk folder rather than their inbox. So that lead me to investigate how to setup DKIM, SPF, DMARC and configuring DNS records. Which then caused me to move DNS hosts to cloudflare as my current DNS host didn’t do everything I wanted it to do. And on it goes. All of which was really interesting and totally appealed to the techie part of me. And yes, I got a load of satisfaction when I got to the point where my emails now all seemed to be arriving in people’s inbox – whether they’re ones I’ve sent directly, or they’ve been generated from my online booking system or CRM system.
However, in some ways, that was a perfect example of me being busy. Yes, I achieved a lot, and yes, I’ll now be able to scale and grow my marketing efforts. However, whilst I’ve been figuring all of that practical stuff out, it’s been at the expense of putting time and effort into the tasks which would add more value to me achieving my goal – all of that other, potentially harder stuff, about figuring out my why, and my niche and starting to build and connect with that tribe.
And I’m sure I’m not alone. So that’s my question for you to reflect on this week. Are you being busy rather than productive, when it comes to working on the things that will truly move you forward. To continue with my own example, I could have spent time working on some new material to send to 10 people, without any challenges, that would allow me to test some ideas and gain feedback, rather than implementing a scalable platform from which I’ve nothing really to send.
Or, perhaps, you want to get fit, or lose weight, but you can’t start yet. You have to order some new workout clothes, or some gym equipment, or whatever it is. All of these things are just a way to keep yourself busy and distracted from actually doing the work that will really make a difference.
I’d love to hear your thoughts on how you got on – so please drop me an email or leave me a comment. Of course, now that I’ve gotten all my technology sorted, you can also sign up to my weekly newsletter if you wish! Simply go to https://stephenclements.ie/newsletter and hopefully you’ll be able to tell if I’ve stopped being busy and started to be productive. Thanks for listening, and until next time, don’t forget, stay curious!